Savvy pre-seed and seed investors are a lifeline for many game startups. However, investing in games is significantly different from other tech investments. Moreover, many wealthy game industry professionals are only starting to look into investing. We decided to help other ecosystem actors to address investors’ needs by designing an engaging workshop for game industry investors.
Investors, both current and aspiring, are a time-pressed audience. Any content and events need to be high quality and tailored for your specific target audience. Even so, according to a survey we ran, investors would appreciate training and networking events exclusive to them.
However, different subsets have different needs. Experienced pre-seed and seed investors with no experience in games would like to better understand games as an industry and investment possibility. They would also benefit from networking with game industry investors. On the other hand, wealthy game professionals looking into investing need information and connections to get started. Knowledge on ways to co-invest is valuable for both.
Either way, the target audience and value proposition should be extremely clear and well communicated.
The design template
Based on research and a workshop pilot, the Baltic Sea Game Incubation project crafted a design template for an engaging workshop for game industry investors. The core challenge we needed to address in this design was to grab and keep the attention of a time-pressed audience. We also aimed to enable peer support and networking.
We published this design published under a Creative Commons Attribution-ShareAlike 4.0 International License. This way, anyone interested in adding capacity for smart investments in games or other industries can freely use it. We hope the relevant actors will find it useful and develop it further!
The project Baltic Game Industry was financed by the European Union from the European Regional Development Fund, within the programme Interreg Baltic Sea Region.